Diet Pepsi ‘Skinny’ Can Stirs Up Big Controversy
Diet Pepsi has introduced a new “skinny” can for Fashion Week,
but some critics are giving it a big, fat “no.”
The can is a “taller, sassier” version of the traditional can
that the company says was made in “celebration of beautiful,
confident women.” Pepsi’s equating of “skinny” and “beautiful”
and “confident” is drawing criticism.
PepsiCo Inc. presented the new can at New York’s Fashion Week,
which began Thursday. It will be available to consumers nationwide
The company, a Fashion Week sponsor, is hosting a series of
events to launch the new can, include collaborations with popular
designers such as Charlotte Ronson and Betsey Johnson.