Central Georgia Health System no more, hospitals now under Navicent Health

MACON, Georgia (41NBC/WMGT) – The Medical Center and other local hospitals under the Central Georgia Health System are now using a new name. 

Hospital officials say Navicent Health is going to help put middle Georgia hospitals on the map, but most importantly put the patients who come to the facilities first. 

A new name with a new identity…

That’s what President and CEO Dr. Ninfa Saunders had in mind for Navicent Health. She says as of Wednesday, Central Georgia Health System is no more. 

“So for purposes of ease of use, but also for ease of re-entry into the market place under a new name, we felt that it was really important,” Saunders said. 

She wants Navicent to be a national brand with a reputation for quality healthcare, making the patients the priority. 

“…not us in the center and the patient happens to be around, but all of us around this patient,” Saunders said. 

Navicent, a combination of the words navigation and center, has been in the works for the last five years. 

Saunders says she wants the name to be synonymous with excellence. 

“When you say you’re good the question always comes up ‘How good are you compared to what,” she asked. 

So the question remains when will middle Georgians see Navicent on hospitals in middle Georgia. Saunders says new badges will be distributed in the next few days, while other signs will take longer to transition. 

“Some of this will come over time, and will happen over time. So we want to make sure whatever it is that we do is a balance between appropriate cost, and appropriate recognition of the name,” she said. 

Saunders says an estimate to the cost involved in the re-branding efforts haven’t been totaled up, and adds the process will take time. 


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