No bartender required: premixed Jack and Coke going on sale
Coca-Cola Co. said Monday it’s partnering with Brown-Forman Corp., the maker of Jack Daniel’s Tennessee Whiskey, to sell premixed cocktails. Canned Jack and Coke will be sold globally after a launch in Mexico late this year.
The move comes amid strong global sales of of ready-to-drink alcohol blends, including hard seltzers like White Claw. Global consumption of ready-to-drink beverages jumped 26% in 2020 and 14% last year, according to IWSR Drinks Market Analysis, an alcohol market research firm.
Coke has been slowly adding more alcoholic drinks to its portfolio since 2018, when it launched Lemon-Dou in Japan.