Morning Business Report: Jeep tops list of most patriotic brands in America

Jeep has once again been named the most patriotic brand in the U.S., according to this year’s Brand Keys survey of 1,350 companies.

(LILAMAX)- Jeep has once again been named the most patriotic brand in the U.S., according to this year’s Brand Keys survey of 1,350 companies. The iconic off-road vehicle brand, which dates back to World War II, continues to represent freedom, adventure, and American grit. Ford ranks second on the list, with its deep ties to American manufacturing. Many of its most popular vehicles — including the F-150 — are built in the U.S. Coca-Cola, Levi Strauss, and Apple round out the top five, each recognized for their strong American identity and cultural impact.

Robert Passikoff, president of Brand Keys, says patriotism pays off: “Brands that can authentically engage consumers via patriotism always see better behavior, better return on investment, and better bottom lines.”

While the survey focuses on for-profit companies, it also gauges public sentiment toward the U.S. military. Once again, the Armed Forces — including the Air Force, Army, Coast Guard, Marines, Navy, and Space Force — were rated #1 overall by consumers.