Morning Business Report: Jeep named America’s most patriotic brand in new survey

According to Brand Keys' annual study, Jeep ranks as the most patriotic brand in America for 2026.

(LILAMAX)- According to Brand Keys’ annual study, Jeep ranks as the most patriotic brand in America for 2026. The company says brands that authentically reflect American values tend to build stronger customer loyalty and engagement across industries including retail, food and beverage, apparel, automotive and media.

Brand Keys President Robert Passikoff says consumers respond to brands that embody the country’s history, resilience and shared sense of purpose rather than relying solely on patriotic marketing campaigns.

Jeep’s top ranking is largely tied to its historic connection to World War II. The original military Jeep became one of the most recognizable vehicles of the war, and many of its design elements remain visible in modern models such as the Jeep Wrangler.

Coca-Cola, Ford, Levi Strauss and Disney rounded out the top five. Amazon, Walmart, Hershey’s, Ralph Lauren and WeatherTech completed the top 10.

Brand Keys says its research has found a strong connection between consumer loyalty and business performance, including higher sales, profitability and foot traffic. The company also noted that the U.S. Armed Services continue to rank highly among Americans as enduring symbols of patriotism.