Marines deployed to Puerto Vallarta after cartel violence

Mexican Marines have deployed across Puerto Vallarta following recent cartel-related violence that rattled the popular tourist destination.

(CNN)- Mexican Marines have deployed across Puerto Vallarta following recent cartel-related violence that rattled the popular tourist destination.

Marines patrolled visibly throughout the city — on streets, in the air, and at sea — in an effort to reassure both locals and visitors that the situation is stable. The reinforcements, however, arrived after some tourists had already decided to leave. Several travelers reported sleeping at the airport for days, eager to get out following the violence.

Others with upcoming plans are now reconsidering. One traveler said she canceled her trip, citing safety concerns.

Despite burned-out vehicles and visible damage in parts of the city, daily life appeared to continue. Gas stations and major retailers remained open, and families were seen out in public.

Local residents emphasized resilience and the critical role tourism plays in the regional economy.

“We’re Mexicans, we are resilient,” one resident said, adding that tourism is “very, very important” to the city.

Some visitors said the violence appeared to be cartel infighting rather than targeting tourists.

Much of the state of Jalisco is influenced by the Jalisco New Generation Cartel, one of Mexico’s most powerful criminal groups. The cartel has a presence in several tourist hubs, including Cancún and Tulum.

Meanwhile, Cabo San Lucas falls under territory influenced by factions of the Sinaloa Cartel. Criminal groups also operate in border cities such as Tijuana and even in Mexico City, though tourists are rarely directly impacted.

Michelle Fridman, Tourism Secretary of Jalisco, acknowledged the violence but said misinformation online exaggerated the events.

“I saw images of shootings in the airport that never happened,” she said, emphasizing the importance of separating fact from rumor.

Jalisco Governor Pablo Lemus Navarro also rejected speculation that upcoming World Cup matches could be moved out of Guadalajara, insisting the state remains safe for visitors.

“It’s safe to visit Jalisco now,” he said. “You can trust in that.”