Junior League of Macon launches Little Black Dress Initiative to raise awareness, funds to combat poverty
The initiative will conclude with a fashion show finale at 2 p.m. March 14 inside Dillard’s at The Shoppes at River Crossing.
MACON, Georgia (41NBC/WMGT) – The Junior League of Macon is launching a weeklong campaign aimed at raising awareness about poverty and supporting community programs that assist women and families.
Members of the organization’s Provisional Class will participate in the Little Black Dress Initiative, an awareness and fundraising campaign in which participants wear the same black dress for five consecutive days to illustrate the limiting effects poverty can have on a woman’s choices, resources and opportunities.
The campaign will take place March 8–14 throughout Macon. During the week, participants will wear the same dress along with a pin reading “Ask Me About My Dress” to encourage conversations about poverty and how the community can support solutions.
Quintesha Reynolds, a provisional member with the Junior League of Macon, said the initiative will conclude with a fashion show finale at 2 p.m. March 14 inside Dillard’s at The Shoppes at River Crossing.
Dillard’s will also host a “Give Back Event” the same day, with 10% of the day’s sales profits donated back to support the Macon community.
The Little Black Dress Initiative was originally launched in 2014 by the Junior League of London and has since been adopted by Junior League chapters around the world as a visible way to raise awareness and support anti-poverty work at the local level.
Organizers say the campaign is designed as a peer-to-peer effort, with participants sharing the initiative through their personal networks and social media to broaden awareness and encourage donations.
Greta O’Dell, provisional chair with the Junior League of Macon, said funds raised during the campaign will support the organization’s community impact programs focused on helping women and families access resources and opportunities that promote long-term stability.
