Chevrolet Continues As Official Pace Car Of Road Atlanta

BRASLETON, GA – Road Atlanta and Chevrolet announced an extension of their partnership today with Chevrolet remaining as the “Official Truck” and the “Official Pace Car” of the scenic 2.5 mile 12-turn road course, through the end of 2013.

“We are extremely pleased to continue our partnership with Chevrolet,” said Geoff Lee, President of Road Atlanta. “Chevrolet has a storied history of motorsports success and, similarly, Road Atlanta is recognized as one of the world’s best road racing courses. It’s a perfect match of two iconic racing brands. Our partnership has been very successful for both sides and we’re thrilled to have Chevrolet remain on board and to continue our long, successful relationship together”.

Chevrolet will continue to activate its sponsorship with a strong annual at-track presence that includes signage, corporate hospitality and vehicle displays at major races, use of the track for private consumer events, promotions and much more. In addition, a variety of Chevy trucks and SUVs will be used on the property throughout the year and a 2013 Corvette will serve as the “Official Pace Car” for most events.

“Our relationship with Road Atlanta has provided an opportunity for Chevrolet to showcase our products and to connect with current and prospective customers in an exciting and engaging way throughout the year,” said Jeff Chew, Marketing Manager, Chevy Racing. “We’re looking forward to continuing our successful partnership with Road Atlanta”.