Businesses Target Customers Who Post Critical Reviews Online

At 150 pounds, Tuna is a lot of dog, who gives, and gets, a lot of love.

“We adopted tuna from a rescue.” Says Kristin Gansheimer, Tuna’s owner.

So when Kristin left for a weeklong trip to Mexico, she took her Tuna to a cage free boarding facility.

“I was paying them to take good care of my dog.”

But, she says, Tuna came back with a nickel-sized hole in his shoulder.

“It was an open wound, and the skin was peeled back,” Says Kristin.

Unhappy with the company’s response, Kristin did what millions of people do these days.

She posted an online review.

“I gave details, and I gave my opinions of what had happened. I didn’t feel like I was being treated honestly.”

But that wasn’t the end of her ordeal.