Tech Report: DoorDash tops 2025’s fastest-growing brands as TikTok Shop surges in social commerce

DoorDash was the fastest-growing brand of 2025, according to a new survey from Morning Consult.

(LILAMAX)- DoorDash was the fastest-growing brand of 2025, according to a new survey from Morning Consult.

The report found that Baby Boomers were a major factor in the company’s surge this year, as older consumers increasingly turned to food and grocery delivery services. Demand for delivery has remained steady, even as shoppers have tightened budgets in other areas.

TikTok Shop also made a strong showing, ranking among the fastest-growing brands of the year. The report shows the social shopping platform gained significant traction between the first and third quarters of 2025 — signaling that social commerce is rapidly becoming mainstream in the U.S.

Meanwhile, hiring in the tech sector is slowing, but demand for AI-related skills is climbing. Business leaders say an emerging divide is forming between workers who fully embrace AI and those who use it only for basic tasks or avoid it entirely. As a result, competition for jobs that require AI proficiency is becoming more intense.

In another move affecting developers, Google announced new measures to crack down on Android apps that drain battery life. A new metric will monitor energy usage, flagging apps that keep phones awake through excessive “wake locks” or background processes. If a developer’s app repeatedly violates Google’s efficiency guidelines, the Play Store will warn users before they download it.