Macon Bacon named finalist for national marketing award

Macon Bacon

MACON, Georgia (41NBC/WMGT) – Macon’s summer league college baseball team, the Macon Bacon, are one of six finalists for the National Sports Forum’s SAMMY Award.

The SAMMY (Sales Advertising Marketing Management Idea of the Year) Award is awarded each year at the National Sports Forum, the largest sports marketing conference in the country.

- Advertisement -

The Bacon, a member of the Coastal Plain League, submitted a compilation of the team’s first-year marketing efforts, including the name and logo launch, mascot unveiling, ticket designs and ticket delivery boxes.

“Being named a finalist for this award is a testament to the Macon Bacon fans of Middle Georgia,” team president Brandon Raphael said in a team release. “This nomination would not have come about without the tremendous support of our fans, the city and the entire community in our first season.”

The Bacon finished 10th in the country in attendance in all of Summer Collegiate Baseball in their first season and sold out 11 of their 22 home games.

Along with the Bacon, the other five finalists are the NFL’S Cleveland Browns, the NHL’s San Jose Sharks, the Texas Rangers’ minor-league affiliate Frisco RoughRiders, the NBA’s Toronto Raptors and MLS’ Los Angeles Football Club.

The six organizations will present their campaigns to judges and conference attendees at the National Sports Forum in Las Vegas February 11.