NASCAR rolls out glitzy new ad campaign for Chase

NASCAR rolls out glitzy new ad campaign for Chase

NASCAR will promote its revamped Chase for the Sprint Cup championship format with a new ad campaign officially launched Friday themed "Sixteen nations: Ten battles. One will prevail."
CHARLOTTE, N.C. (AP) - NASCAR will promote its revamped Chase for the Sprint Cup championship format with a new ad campaign officially launched Friday themed "Sixteen nations: Ten battles. One will prevail."

The campaign is a collaboration between ad agency Ogilvy & Mather New York, NASCAR and ESPN, and features five original television spots and an educational video. There's also a social media push behind the campaign, and several drivers tweeted a link to the educational video earlier this week.

It's the most engaging advertising campaign in NASCAR history, and is meant to draw attention to the 10-race Chase that begins Sept. 14. The final phase of the campaign, before the Nov. 16 season finale at Homestead, concludes with the "Four nations battle. One will prevail" theme.

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