ALS Ice Bucket Challenge makes big impact

ALS Ice Bucket Challenge makes big impact

The viral ice bucket challenge is raising both awareness and proceeds for ALS.
The Judd family
The Judd family
MACON, Georgia (41NBC/WMGT) - The ALS Ice bucket challenge is going viral.

Organization members said this challenge has raised both awareness and donations for the ALS Association.

Sarah Embros, Executive Director of The ALS Association of Georgia, said people challenge someone to dump a bucket of ice water on themselves to raise awareness for ALS and/or donate to the ALS charity of their choice.

The ALS Association has received $2.3 million in donations from July 29 to August 14. During the same time period last year they only raised $25,000. These donations come from 71,000 new donors.

Emrbos said the ALS Association has never before experienced this level of visibility across the nation.

The challenge was started by Boston College baseball player, Pete Frates. Frates is 29 and has lived with ALS since 2012.

"He was a college baseball player... Often times after a win the team captain or coach gets doused with an ice bucket of water," said Embros.

Bridgette Kittrell's father is living with ALS and believes this challenge is great.

"It's letting everyone know that ALS exists," said Kittrell.

Bean Judd was diagnosed with ALS last year. Even though ALS has taken away some of his motor skills, it hasn't taken away his spirit. Judd plans to take the ice bucket challenge himself.

Judd and the rest of his family are participating in the Walk to Defeat ALS this September in Atlanta.

UPDATE: Challenge accepted! Chad Kenney, one of our production assistants, got a bucket of ice cold water dumped on him today. It's part of the social media fundraising efforts for the ALS Association. Chad tells us, he was happy to participate for his father who was diagnosed with the disease in January.
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