BENTONVILLE, AR – Dawsonville, Georgia's Bill Elliott is teaming up with Walmart to enter the Coke Zero 400 NASCAR race in july at Daytona International Speedway.
He will also visit Walmart stores with his show car throughout the racing season leading up to the Daytona race on July 7, giving fans a chance to meet him in person.
The goal for Elliott, who was voted NASCAR's Most Popular Driver 16 times and is one of NASCAR's Top 50 Drivers of all time, is to qualify and compete at the Coke Zero 400. His blue No. 50 Wal-Mart Cup car will be built by Turner Motorsports and powered by Hendrick Motorsports engines.
The sponsorship is part of Walmart's Race Time program. Launched last year as the largest retail promotion in NASCAR history, it gives fans authentic merchandise and fan events at Walmart stores in every NASCAR Sprint Cup series race market. This year, Walmart has more than tripled the number of companies offering displays of authentic merchandise, doubled the number of fan events at stores and increased the race markets where the $99 Walmart Family Track Pack will be offered.
"Our mission is to bring accessibility and affordability to NASCAR fans," said Rand Waddoups, Senior Director, Entertainment Properties and Brands, Walmart. "We know our customers love NASCAR, so we are going to be a one-stop shop where they can save on discounted family tickets and authentic merchandise, as well as meet some of their favorite drivers."