Reports: Jimmy Replacing Jay And Moving To NY

LOS ANGELES (AP) - As Jay Leno lobs potshots at ratings-challenged NBC in his "Tonight Show" monologues, speculation is swirling the network is taking steps to replace the host with Jimmy Fallon next year and move the show from Burbank to New York.

NBC confirmed Wednesday it's creating a new studio for Fallon in New York, where he hosts "Late Night." But the network did not comment on a report that the digs at its Rockefeller Plaza headquarters may become home to a transplanted, Fallon-hosted "Tonight Show."

The New York Times reported the replacement in a Wednesday story. The Hollywood Reporter had a similar report March 1, which was denied by the network.

Looming over NBC is its failed effort to replace Leno with Conan O'Brien, which ended in 2010 with Leno regaining "Tonight" and NBC losing O'Brien to TBS.