People were lined up before 7 am this morning at the AT&T store in North Macon. They wanted to be the first to get their hands on the iPhone 4S. It's the 5th generation in Apple's smart phone family.
"It's the latest and greatest on the market. Speed is everything," says store manager, Kira Henderson.
It's the need for speed that kept people waiting hours. Macon resident, Dave Jones, says it was worth the wait. He's been using the original iPhone for years.
"I still have a first gen. I'm ready for a new one."
One of the newest features is the personal assistant, Siri. You can ask your phone anything, and it will respond within seconds.
"Everybody's talking about the Siri... I did have one person ask it this morning, 'What's the best phone on the market?' And it said back, 'Are you really asking me that?' Which is kind of funny," says Henderson.
Loyal Apple customer, Nan Pownall, says she's looking forward to all of the new technology this phone has to offer.
"I love their upgrades. It's like they always know what their customer's want."
Henderson anticipates the crowds will be even bigger this weekend. She says the store has plenty of phones in stock.